Carry the real offer into every part of the ad
Start with what you sell and the material that explains it. Research an angle, write the copy, then build the creative with your product, your people and your pages.
Private beta · New accounts are currently paused
Give the project something real to work with
Add the sales page, product details, reference photos, existing creative or VSL. Review what MediaWriter extracts and confirm the brief before building on it.
Your spokesperson
The footage and reference photos you supply
Introduce the person behind the offer.Your product and proof
Product photos, documents and demonstrations
Show the detail the script is talking about.Your actual page
A screenshot or recording of the page
Put the right information on screen.Your VSL or walkthrough
The clip and destination you want to use
Let viewers recognize where the ad leads.
A URL or transcript can explain the offer. To put the actual page or footage in a scene, supply or select the screenshot, recording or clip you want viewers to see.
Bring useful research into the creative conversation
Search the Facebook Ad Library, inspect an ad and save it with the offer. Open the saved reference in Studio with its copy and source link attached, so you can discuss the actual ad.
Collect customer language, inspect the original sources and review proposed brief updates. Use the findings to choose what your own ad should say.
A public ad does not reveal its profitability. An article or analyst summary is not a customer quote. Keep the source and your interpretation distinct.
Find an ad in the Facebook Ad Library
Look at how another advertiser introduces the offer, handles an objection or asks for the click.
Open the saved ad in Studio
Keep its copy and original link attached to the conversation alongside your own offer.
Work out your own approach
Discuss what is useful, choose what to say and develop the copy for your next creative.
Write for the offer and the placement
Work through the angle in Studio, then develop the hooks, primary text, headlines and scripts you need. Your saved brief and chosen references guide the work.
Find the argument
Decide who the ad is for, what situation it speaks to and which offer facts support the message.
Bring the promise back to the source material.Choose the format
Develop image and video ads, Google Search copy, native ads or an advertorial that carries the argument further.
Adapt the message to where the reader encounters it.Review the copy
Check the claims, names, headline and call to action before they become part of the creative.
Choose the version you want to produce.
Take the argument into the next format
The same offer can answer a search, start a conversation in a native feed or carry a longer advertorial. Keep the source facts while adapting the writing to the placement.
One software offer, three ways to reach its buyer
Staff Scheduling With ShiftCal | A Shared View Of The Week | See Who Can Cover
Put the schedule and open shifts in one place, so your team can see what needs covering.
Less back-and-forth in the group chat. See how ShiftCal handles the week ahead.
Answer an existing search with specific headlines, descriptions and a matching destination. Review asset limits and prepare eligible Google Ads Editor exports in the project.
Prepared examples for a fictional business. These show copy and format, not published ads or customer results.
Google creative
Prepare Search headlines and descriptions, keyword and intent structures, and eligible Ads Editor CSV packages. Develop assets for Performance Max, Demand Gen and Display too.
Export readiness depends on the format and required asset set.Native and social placements
Develop native image and headline combinations for Taboola, Outbrain, Revcontent, Dianomi and MGID, plus copy and creative for Meta, TikTok, YouTube and X.
Format support does not automatically publish a campaign.Longer sales arguments
Draft advertorials and VSL scripts in Studio. Work through the lead, proof, objections and offer transition, and keep the chosen version with the project.
Long video production still depends on the media and production route.
Let the director plan the scenes
MediaWriter breaks the script into scenes and prepares the image and animation prompts. It can combine your footage and product screens with generated visuals, narration and music.
The production review shows which scenes still need source material. Inspect the scene purpose and pacing, attach the right assets and review the plan before generating.
Reference photos guide a generated likeness; attached footage preserves the original performance. A required product screen should use the actual screen capture.
Silent 24-second recording of the actual editor in a fictional Outpost project: play a prepared visual sequence, inspect music and media controls, then render and download the edit. A fixture demonstration, not a live generation.
Finish the details that make the ad usable
Watch the cut with the offer in mind. The scenes should support the script, the names should be correct and the destination should be recognizable.
Check the captions
Compare the transcript with the plan script and review names and product terms. Edit the caption text before rendering the corrected version.
Caption edits do not change the spoken voiceover.Choose and mix the music
Preview saved tracks, select the mood and open the editor to adjust the music level, fades and balance under narration.
Listen to the voice and music together.Review and export
Play the exported file, inspect a full-resolution frame and compare the selected source material. Check the estimate before a production or revision step, then review its available cost records.
Estimated costs and missing records are labeled separately.
Change the part you want to test
Keep the offer and the useful decisions in the project. A revision should have a clear scope, so you can see what changed and what still needs review.
Keep the image while trying new copy
Compare different headlines and primary text with the same visual, or hold the copy steady while exploring new images.
Revise a scene without starting over
Replace or regenerate the scene that needs work. For eligible video plans, explore opening variations while retaining the existing body.
Return to the same offer
Keep the brief, sources, scripts and creative together for the next round. Review the new output before using it.
Use what happened to plan what comes next
Keep feedback, observations and the next test with the offer. Reuse the approved context and creative decisions when you return to the project.
Inspect available campaign performance
Connect a Meta account or upload Google Ads reports. Review the available ad, asset, search-term and video metrics alongside your creative questions.
Turn an observation into a test
Decide whether to change the hook, the image, the argument or the destination. A model’s assessment is a suggestion to review; campaign metrics show observed results, with their own limits.
Keep the account boundaries clear
New members have their own workspaces. Copy Brain, Learning and the Advertorials management dashboards are owner/admin tools; members can draft advertorials in Studio. Live Google connections need tenant credentials configured by an administrator.
A few more details
Why use MediaWriter if I already use ChatGPT or Claude?
ChatGPT and Claude both offer Projects that reuse files and instructions across chats. MediaWriter connects that context to the work of producing ads: research competitor creative from the Meta Ad Library, choose an angle, write the script, and create images, voiceover, and video in one project. Your saved brief carries into new chats, and the research and creative stay together for review.
How does the copywriting library help?
Ask Studio for guidance on hooks, proof, objections, calls to action, testing, or swipe adaptation. The shared starter library includes attributed principle summaries from Claude Hopkins’ Scientific Advertising and practical MediaWriter review questions. It is available to member accounts. Your chosen writing reference and offer facts still guide the work; this is a reference library, not a model trained on books or access to other customers’ campaigns.
What can I make with MediaWriter?
Create research briefs, hooks, primary text, headlines, video scripts, image ads, voiceover and video. Develop Google Search copy, native ads and advertorial drafts around the same offer. Studio prepares scene plans and production prompts, while the editor helps you finish the video. Review each format against its placement requirements before using it.
Do I have to write the scene and animation prompts?
Studio prepares them for you. It breaks your approved script into scenes, writes the image and motion prompts, and brings the generated visuals and voiceover into the video workflow. Choose your models, review the assets, and request changes before rendering. The editor lets you make precise changes whenever you want.
Can I use my product photos, spokesperson, and existing footage?
Yes. Add product photos and reference images of the person behind your offer, such as a founder, expert, or spokesperson. Studio can use those references in the relevant scenes. You can also upload your own media and music in the editor. Reference quality and the model you choose affect how closely the result follows the source.
What does the Facebook predictor tell me?
It assesses the creative before launch, including the likely audience fit, scroll-stopping potential, clarity, and reasons someone might respond or move on. You get an estimate with suggested improvements. It is a MediaWriter assessment, not observed Facebook delivery or a promise of clicks, conversions, or revenue.
Can MediaWriter catch Facebook compliance issues?
The compliance check can flag potentially problematic wording in your ad copy, explain the concern, and suggest changes before you submit the ad. It helps you review risks earlier. Meta still makes the final approval decision, and the check cannot guarantee that an ad will be accepted.
What should I bring to my first project?
Bring a product photo, sales page, VSL, transcript, newsletter issue, or a description of your idea. Screenshots can show a quiz funnel or a page behind a login. Review the extracted information and confirm the brief and creative direction. New chats in that project draw on the saved context; you can add material and update the brief as the offer changes.
Is this only for physical products?
No. You can work on physical and digital products, B2B and B2C offers, paid newsletters, quiz funnels, or an early idea. Bring the material that explains what you sell, who it is for, and what the customer should do next. A VSL or sales page explains the offer; product material and newsletter issues explain what customers receive.
Does every chat reread every file?
Each Studio chat starts from the project's saved product context, brief, and big idea. Source material and creative assets stay with that project and can be brought into the work when needed. Large files and videos have analysis limits, so review the extracted information and any reported gaps before relying on it.
Do I need my own AI API keys?
No. The Studio handles the model and provider connections. You can work with the available text, research, image, video, and audio tools from your workspace.
Is my work private?
Member accounts have separate workspaces for their projects, conversations, research, and uploads. MediaWriter uses external AI providers to process requests. Our privacy policy and subprocessor list explain the details of data handling. Privacy policy · Subprocessors
What does it cost?
The Studio is free during the private beta, including chat, deep research, and generation. No card is required. Beta capacity is limited, so unusually heavy usage may be throttled. When paid plans arrive, you will see the pricing and receive 30 days’ notice before anything changes.
Can I review the creative before using it?
Yes. Review the sources, refine an angle, revise a script, and inspect the creative before you use it. AI output and review scores are aids to your judgment, not guarantees of accuracy or campaign performance.
Start with one offer and one question
Bring the material that explains what you sell.
Use it to make the next creative.